About Us

We all have “go-to’s.” Our essentials. Our tried-and-trues. The people and things that we depend on to lift us up, lighten the mood and soften the moments that make life, well, hard. We’re here to make stuff that feels like that.

Go-to’s that make you feel supported and happy and like “Ooh, I got this.” Some of the cushiest, comfiest, airiest, featheriest, lightest shoes on Earth — wait, make that the lightest shoes off Earth. Shoes so light, a butterfly could steal them. So soft, kittens seethe with jealousy. Shoes that are just like all the go-to’s you already know and love.


They just happen to fit nicely over your feet.


HEYDUDE products are imported and distributed to New Zealand by AGI Australasia.